Creating a Sender Profile

Open the Profiles page

In the dashboard, go to Profiles and select + Create Sender Profile.

Enter basic information

Give the profile a display name and a short name. Both are required; the description is optional. The short name is 3 to 11 characters (letters, numbers, and spaces, with at least one letter) and is used as the sender ID for SMS, so pick the name recipients should see.

The same step sets how the profile relates to the organization:

• Brand: Inherit the organization's brand, or Create a dedicated one. Inheriting is unavailable until the organization has a brand of its own.
• Campaign: Inherit the organization's 10DLC campaign, or Create a dedicated one. A profile with a dedicated brand always has a dedicated campaign.
• Billing: Inherit organization billing, Dedicated profile billing (the profile has its own payment methods and invoices), or Mixed (inherit the organization's billing now, with the ability to switch the profile to its own later).
• Notifications: who receives the profile's notifications, by email: the Organization, the Sender Profile, or Organization and Sender Profile. The default is Organization.

The trade-offs between inheriting and dedicating a brand and campaign are covered in TCR brand and campaign inheritance.

Review billing

Confirm the billing details for the type you chose. With dedicated or mixed billing, enter the profile's billing details and add at least one payment method for the profile; the wizard doesn't continue without one.

Review the brand

The brand the profile sends under. An inherited brand is shown read-only; a dedicated brand asks for the business details: business and legal name, contact name, email, phone, and role, website, country of registration, business type, and tax ID.

Choose channels

Select the channels the profile sends on: WhatsApp, SMS, and RCS. Each choice adds the steps it needs:

• WhatsApp adds the WhatsApp Business connection step.
• SMS adds the number type step and the registration that type requires.

To register the profile's RCS Agent, see Enable RCS.

Connect WhatsApp Business

Shown when the profile sends on WhatsApp. Select Log in with Meta and connect an existing or a new WhatsApp Business account.

Choose the number type

Shown when the profile sends SMS. Pick one or both:

• 10DLC: a dedicated US 10-digit number for two-way messaging. Requires 10DLC registration first.
• Alphasender: your brand name as the sender, one-way.

Each type opens its own registration step, so a profile that picks both walks through each.

Register for 10DLC

Shown when you picked 10DLC. With an inherited brand and campaign, the step shows the organization's 10DLC brand and campaigns. With a dedicated campaign or brand, register them here. US 10DLC registration adds review time before US sending starts; see 10DLC Registration for the process and timelines. To register a brand and campaign through the API instead, send them in the compliance object of the market call; see Managing channels.

Register the alphasender

Shown when you picked Alphasender. Some countries require the sender name to be registered before you can use it. Choose the countries to register in; each one shows its status: Requested, Provisioning, or Active.

Verify the profile is ready

The final step finishes setup in the background and shows You're all set when it completes; select the button to return to the Profiles page. Confirm the new profile card shows the COMPLETED status, the Profile ID value, and the phone number or WhatsApp account attached to each channel.